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1746 18 t h S t r e e t , S a n F r a n c i s c o , C A 9 4 1 0 7 P h : ( 4 1 5 ) 2 5 5 - 0 5 5 0 |
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| Barber Shop |
| This is the flagship ad for Affinity Internet Inc's "Neighbors in a Global Village" campaign. Affinity prides itself on excellent customer service and one-stop Web hosting for any kind of business. The campaign sought to convey a warm, humanistic and user-friendly experience and demonstrate that even non-techies could use Affinity to develop a Web presence for their business. The photojournalistic style of the image and copy also make the piece look more like a human interest story than an advertisement. |