We knew that success in this market would require careful positioning and strong sales efforts. We began by interviewing key prospects in many industry segments to understand their experience with Heidrick and other leadership service providers. We turned these messages and insights into a complete set of sales support material, including website, sales presentations, proposal templates and printed collateral.

We also leveraged Heidrick's unique assessment methodology by building an online assessment and reporting tool. This tool improves client service, increases the efficiency of Heidrick consultants, and provides a compelling demonstration of Heidrick's capabilities in pre-sales situations.

We turned an intuition about a market opportunity into a complete launch in just a few months. Within 18 months, Leadership Services had booked $20 million in high-margin revenue. By the end of 2003, they produced $40 million.

"Bravo! helped Heidrick to innovate in several areas, including using the Web to expand our search business, pioneering the use of client-facing extranets, and rolling out our Leadership Services offering. Their ability to drive change throughout a complex, global organization like ours enhances our ability to compete, and improves our bottom line."
- Wesley D. Richards, Senior Managing Partner, Heidrick & Struggles