Bravo! Marketing Wins 2000 WMA Best Web Site Award
Newly Designed Site Demonstrates Creativity And Proficiency Of Integrated Agency

SAN FRANCISCO (Monday, November 13, 2000) - Bravo! Marketing announced today that it is the recipient of this year's Web Marketing Association Best Advertising Web Site WebAward.

The WMA grants the annual awards in recognition of the individual and team achievement of interactive professionals who create and maintain outstanding corporate Web sites. Each award entry is judged against the WMA's standard of excellence and against other entries in the category. In comments about Bravo! Marketing's entry, contest judges called the site clever and innovative and remarked on the especially creative use of Flash.

Categories in the contest included Best of the Web, Outstanding Web Site, Standard of Excellence and Best of Industry. Bravo! Marketing's site was recognized in the Best Among Advertising Agencies category.

Bianca Kosoy, Bravo! Marketing's creative director, explained the strategy behind the creation of the new Web site.

"From a design perspective, we believe that form should follow function," Kosoy said. "In other words, our site is visually appealing and it reflects our philosophy of vision, analysis and communication, the foundation of our approach to marketing. What makes our site work so well is more than just bells and whistles. The site shows how art and technology can come together to create an effective communication tool."

The Web Marketing Association created the WebAwards to help set a high standard for Internet marketing and corporate Web development. The organization consists of Internet marketing, advertising, PR and design professionals dedicated to improving the quality of advertising, marketing and promotion on the Web. Entries are judged on design, innovation, content, technology, interactivity, navigation and ease of use.

"I'm extremely proud of our creative team and the hard work they did," said Rick Scherle, executive vice president of Bravo! Marketing. "We've certainly come a long way in the five years since we started. This award is a testament to the creativity and professionalism that Bravo! Marketing strives to deliver."    

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