Who We Are

In 1995 we founded Bravo! Marketing to provide a service the high-tech market desperately needed. The results have been more than even we imagined. Since then we have invented new product categories and new ways of marketing them, launched dozens of products, and helped almost a hundred clients achieve their marketing goals in the United States and abroad.

Of course, we started with no agency experience. We had hired agencies, and sometimes fired them, so we knew what wasn't working. But we weren't constrained by the old-style agency way of thinking. We were free to build the kind of organization that we had always wanted to work with. So we did. Finding smart people. Giving them the tools to succeed. Always over delivering.

Real Technology Expertise

Marketing technology is different from marketing soap. Technology requires higher customer involvement, an exchange of complex information, and often lengthy multi-level sales cycles. Bravo! Marketing has been working in high tech since before there was a "dot com." This level of experience means never having to grit your teeth while a well-dressed young account executive refers to a web page as "object-oriented", or to your product as a "PAR-uh-DIJ-um".

Measurability

Some people say marketing isn't measurable. We couldn't disagree more. We have made investments in processes, systems and software to track the effectiveness, and the cost, of every project we do.
We track response rates to print advertisements. We track click-through rate on banners. We calculate advertising equivalency for PR efforts. We track open response rates for direct mail. We compare cost-per-lead and cost-per-reach across all of your activities, regardless of medium.

Keeping You Informed

With apologies to Walter Wriston, information about marketing is almost as important as marketing itself. When you need to know the status of a project, you need to know now. Your boss, your partners, and your shareholders aren't amused by "That's funny. I can't seem to get my agency on the phone..."Our state-of-the-art client portal system gives you immediate access to every major aspect of your program, including status reports, comps, copy revisions, draft press releases, and breaking news coverage.

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